UK takes centre stage in immersive entertainment revolution

Times India Today | : Jan 22,2020 09:03 AM IST

A total of £18 million government and industry funding has been awarded to projects developing the next generation of immersive experiences. Using virtual reality, augmented reality and mixed reality, the projects will create cutting-edge immersive experiences which will be tested at scale on real audiences.

The projects are part of the Industrial Strategy Challenge Fund’s audience of the future programme, delivered through UK Research and Innovation. Through this programme, government is helping the most talented storytellers across the UK create engaging immersive experiences.

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